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GROWTH MARKETING MANAGER

Title : Growth Marketing Manager

Job Duties
• Improving and optimizing user growth in monthly basis Revenue)
• Improve and enhance MRR (Monthly Recurrent
• Help identify target audiences and plan media campaigns
• Compare and negotiate rates, ad space and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Create reports related to performance of the ads and the company
• Analyze the effectiveness of the campaign and use this data to inform future campaigns.
• Generating Leads campaigns through a different platform.
• Generating Search engine marketing (SEM) campaigns.
• Producing keyword analysis and research.
• Providing competitive analysis and research.
• Providing competitive analysis and media reporting.
• Producing digital campaign execution and reporting.
• Constantly optimize the performance of your campaigns using various tools and platforms
• Developing effective media buying strategies
• Conversion rate optimization (CRO) of our sales funnels from top to bottom
• Develop and update all different funnels (opt-in pages,) with high conversion rates.
• Setup all the pixel and catalog integrations and make sure our attribution it well-built (google analytics, UTMs, GTM, etc.)
• Manage all other integrations needed to succeed (marketing automations, Zapier and other apps)
• Work with internal or external designers, copywriters and video editors to create and constantly optimize high performing creative materials (ad copy and design, video ads and landing pages)
• Work on email marketing, SMS and chatbots campaigns (messenger, telegram etc)

Job Requirements:
• Excellent understanding of B2B marketing.
• Be fluent in the full spectrum of acquisition & retention channels
• Strong expertise with marketing automation systems.
Alexandria Residents PREFERRED or able to relocate.
• Have 8+ years of experience in a growth/marketing
function with a track record of delivering success