PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.
We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY…
The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data.
Responsibilities
Functional Responsibilities:
Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include:
Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources
Available tools to analyze consumer trends from market manifestations based on Big Data
Trendscope to identity and analyze Food and Beverage trends
Discover.ai to produce inspiring Springboards about territories and platforms based on digital conversations
Social Listening - Sprinklr
Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and “one page summary” for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.
Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results.
Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a ”Social Listening brief’
Ensure highest level of data quality and validation
Contribute to building this new Capability and the Vision
Elevate and infuse culture of Social Listening in the organization
Leverage the scale of PEP’s Social Listening capabilities to bring this expertise to PepsiCo
Design and develop the range of projects we can tackle with Social Listening
Work closely with other Global Insights team members to lift and shift internal best practices
Stakeholder Management
Manage relationship with stakeholders, requestors and end service users
Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken
Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects
Educate senior end users on ways of working, processes and tasks related to Social Listening functioning
Qualifications
Social Listening Expertise with a heavy focus on Insights vs Reporting
6-8 years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies
Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
Experience in custom qualitative (preferred) and quantitative consumer research.
Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.
Experience in working on Trends and Foresight projectg. Pre and Post COVID impact, consumer trend changes, etc.
