Associate Manager, Customer Marketing bout the role:
As an Associate Manager, Customer Marketing you would report into the Customer Marketing Manager for MENAPT Cluster, you will play a focal role in developing the Customer Marketing strategies for SCJ brands in Egypt. You will be in close collaboration with Category Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers and shopper dynamics, will come up with insights to be converted into action plans across the channels. You will also be working with global Customer Marketers in order to acquire global principles, guidelines and tools while providing them the local dynamics and needs.
Responsibilities
Lead development of Category Development Strategy to achieve defined business objectives for categories in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
Manage the budget in charge while overviewing Trade Money initiatives
Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans
Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations
Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales
Experience You’ll Bring
At least 5 years and plus of experience with preferably in customer/trade marketing in FMCG industry
Understanding and knowledge of the Egypt retail environment and FMCG dynamics
Strong command of English (written and verbal)
Understanding of Nielsen syndicated data
Behaviors You’ll Need
Highly organized with the ability to multi-task and prioritize
Strategic mind set, understands the strategic & tactical nature of the business
Strong communication skills and team worker, able to build relationships at all levels and across function
Negotiation Skills
About Us
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.
