Digital & Product Marketing Manager job at Allianz

وظائف تسويق القاهره, Egypt دوام كامل

شرح مهام الوظيفة

Digital & Product Marketing Manager

Job Responsibilities:

  • Build, plan and implement the overall digital marketing strategy of Allianz Egypt and all its products
  • Plan and execute all digital marketing, including SEO/SEM, App store optimization, marketing database, email, social media and display advertising campaigns
  • Prepare and manage the digital marketing budget
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Design, build and maintain Allianz social media presence across all platforms/channels (Linkedin, FB, IG, YT, TikTok, Snapchat..)
  • Lead, supervise and motivate members of the digital & product marketing team
  • Create suitable content for each stage of a customer’s digital journey
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify market trends and insights, and optimize spend and performance based on insights and future sales trends
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Create and execute Influencers, bloggers & industry professionals discovery and outreach strategy and lead negotiations for best collaboration deals
  • Create Marketing & sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle (e.g. sales documentation, product videos, website copy, blog posts.. )

Qualifications: 

  • Min of 5 years experience in digital marketing, two of which in a managerial position
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics..) Working knowledge of social analytics & listening tools
  • Experience in setting up and optimizing Facebook, Instagram & Google Adwords campaigns
  • Outstanding Arabic & English copywriting, verbal communication and interpersonal skills.
  • Strong verbal communication skills with the ability to sell ideas well through creative & innovative presentations.
  • University degree (Marketing, Communications, Advertising..)
  • Leadership qualities to lead and motivate a team
  • English & Arabic Creative, promotional & product copywriting

you can apply through this link :

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ملخص الوظيفة

  • تاريخ النشر : منذ 5 أيام
  • نوع الوظيفة : دوام كامل
  • الخبرة : 5 year(s)
  • المكان : القاهره, Egypt
  • النوع : اى نوع

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