Senior Digital Marketing Officer

* Monitor competitive online activities, assessing the related enhancements, usability, and relevancy to the online market.
* Manage all Social Media/Digital Media advertisement plans and performance.
* Work with partners on monthly calendar delivering on ALEXBANK objectives.

* Manages Digital Media Agencies

* Managing online brand and product campaigns to raise brand awareness and capture leads.

* Identify trends and insights, and optimize spend and performance based on the insights.

* Improving the usability, design, content and conversion of the ALEXBANK digital assets.

* Devising strategies to drive online traffic to the banks’ website and social media pages.
* Develop content ideas to serve ALEXBANK Digital objectives and campaigns.
*Supervise content development and execution.
* Keep an eye on trending topics and develop ideas to serve ALEXBANK Digital Assets.

* Manage all display, social media and GDN advertisement plans and performance
* Monitor execution and performance to deliver on coms needs and enhance efficiencies.
* Manage E-Marketing activities to enhance ALEXBANK portals.
* Enhance SEM and SEO performance for ALEXBANK portal.

Required Qualifications:

• 3-5 years in related field.
• Good Communication Skills.
• Experience with Facebook Ad Manager is a must.

• Strong content creation background is a plus.