وظيفة كبير مسؤولي الأداء الرقمي ببنك الاسكندرية

Job Duties:

• Build performance marketing strategies, KPIs and forecast, develop a plan and execute to achieve growth results.
• Work on growth hacking strategies according to ALEXBANK digital sales funnel to maximize customers acquisition, increase conversion rate and reduce churn rate.
• Responsible for attracting qualified traffic to ALEXBANK website and Mobile Applications (Mobile Banking, Ma7fazty and ALEXPOINTS).
• Full A/B testing on all analytical tools and creating test scenarios on Firebase, Google Analytics, Facebook SDK and Facebook Pixel.
• Responsibility includes both acquisition and retention marketing. Plan and execute ads on performance media such as paid search, affiliate and retargeting as well as develop programs and campaigns to increase customer engagement and lifetime value through brand’s owned media such as Website, Emails and Social Media.
• Integrate customer databases with marketing behavioral data to unlock new strategies and optimizations.
• Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs) and provide actionable insights and make recommendations to improve the customer journey on site/off site and grow total business.
• Strategic management and optimization of channels to meet revenue, ROI, and CAC goals
• Develop campaigns using local insights and based on understanding of global strategy for best execution and outcome in the local market.
• Identify new and innovative marketing technologies and trends and create opportunities for optimization, with a focus on improving conversion and personalized communications.
• Develop frequent reports of the performance campaigns done in accordance to our KPIs
• Efficiently communicate with other business partners to align on business goals and KPIs

Required Qualifications & Special Skills for the Job :

• 5+ years digital marketing including performance marketing experience at consumer/retail sectors, banking sector is a plus.
• Proven track record of success as demonstrated through sales growth.
• Proven experience in analytical tools (Google Analytics, Firebase, Facebook Pixel and Facebook SDK).
• Must be well-versed in website analytics (GA) and CRM data management tools, in order to analyze consumer insights and behaviors.
• Experience in managing campaigns on Google AdWords/ Facebook Ads/ Email Marketing
• Experience in managing customer lifecycle.
• Exceptional project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI.
• Excellent communication and interpersonal skills a must.
• Must have experience scaling spend and acquiring new channels
• Must have strong analytical skills
• Adaptable and comfortable with a fast-paced environment
• Active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.
• Special Training/Certificates:
• Google Analytics / Google AdWords/ Google Display Networks/ Facebook Ads/ 3rd party Tracking Tools/ Email Marketing