-Compile and synthesize key trends, competitor/broker activity, threats and opportunities in chosen areas of focus based on continuous monitoring of the external market.
-Work with Finance, Strategy and development to form a view of capabilities and performance and therefore support in the decision making related to development.
-Research and monitor competitor activity to develop both an ongoing view of threats and opportunities as well as to inform specific proposition development and go-to-market strategies.
-Manage qualitative research to generate insights necessary to support proposition development.
-Manage multiple data and insight sources to synthesize a single coherent narrative in response to business issues and drive decisions.
-Undertake customer journey mapping to support the development of propositions in line with target audience needs and expectations.
-Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations.
-Leveraging research data and information to proactively identify business opportunities and support in the pricing decisions in cooperation with development team.
-Instils a performance driven culture within the team.
-Develops and coaches direct reports encouraging a culture of learning and self-development.
-Ensures a working environment that fosters motivation and collaboration between the team members.
-Bachelor degree in Mass Communication or Business Administration
-Ideal experience: 6+ years in the same filed including 2+ years managerial level.
-Skills: Leadership, problems solving & decision making.
-Proficiency in Microsoft Office, Excel, Word and Outlook.