Consumer & Market Insights Manager

MAIN JOB PURPOSE

Partner Country GM & his team, plus SVP/VP CD and the CD team, to shape & deliver the country & Cluster business plans. Lead work on Cross category –country initiatives and systems. Lead work on Growth opportunities –Geography, channel & Country trends / opportunities. Lead the work on NRM for the market working with CD & NRM leads Key CMI Partner with Shopper & eCommerceCOE for CD leadership to shape, review & deliver CD 2020 strategy thrusts, across countries ( eg Perfect Stores, Shopper missions, Perfect Cities, NRM etc). Support shaping and landing strategies with Customers & Channel owners.

Job Summary

Growth Opportunities

Identify & Land

Country trends and opportunities,Micro marketing initiativesPerfect Cities , CitiscapeDe-averaging opportunities into Channel & Geography

Distribution Opportunities

COTC growth opportunity identification,G2G Distribution

Partnering Shopper & E-commerce COE in

Perfect store reboot,G2G In store Visibility , POSM & Planogram optimisation, Instore experiments etcDigital insights for eCommerce& instoreConsumer Journey –Insights to actionWorking with CD on Joint business plans for customers

Pricing & Promotion insights –

Landing & Ongoing management of NRM in each marketG2G Promotions & Promotions optimisation etc

Market Insights & analytics for performance delivery:

Market Insight analysis for Chairman/CD teamsLanding MMM analytics , ongoing leverage using Athena etcItrack–CMI leadKnowledge leverage

Managing & leveraging Nielsen, KWP, MB BGS, Gain theory relationship, on a ONE Unilever basis

Data quality, systems integration, cross category insights and Leveraging agency talent deployment

Key Requirements

Minimum 6 years’ experience in Market Research capabilities (RMS, HHP & MB Track as minimum) Key stakeholders management Strong business acumen Strong leadership skills Communicates powerfully and prolifically Displays a strategic perspective Engrave new capabilities in learning and facilitation Analytical skills Great knowledge of marketing agenda & environment Hungerto business development 3 rd party management skills

Location

Egypt-Egypt (State Level)-Cairo-Cairo