social media specialist jobs

Medica Scope ( Healthcare Branding Agency )
is looking for an experienced and creative social media specialist to join our team to assist in the expansion and development of our digital presence across a variety of channels.
Responsibilities :
• Developing social media content plans and creating consistent, meaningful content that aligned and relevant to different channels in Arabic & English.
• Manage campaigns on all social media platforms especially (Facebook Ads - Instagram Ads - Google AdWords)
• Define most important social media KPIs
• Manage and oversee social media content.
• Media buying and paid campaign planning and view and analyze Page or Group Insights, and report data quantitatively and qualitatively.
• Measure the success of every social media campaign.
• Keep up with trends in and out of Social Media and develop creative ways to include them in the content.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Write or suggest engaging posts that inform, inspire, and entertain the audience, including captions, articles, and blog posts.
• Increase the followers of the social media accounts, increase the people visiting the websites
• Continuously improve by capturing, analyzing, and reporting the social media, website data/metrics, and insights, and best practice Reporting daily and weekly ads performance.
• Provide constructive feedback.
• Collaborate with Sales and admins team.
• Respond to customer inquiries, comments, and reviews on time if needed, making sure to adhere to the Brand and Audience Strategies.
Job requirements and qualifications
• 1+ years of experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Good understanding of social media KPIs.
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Great interpersonal and communication skills.
• A degree in Marketing or a relevant field is a plus