Assistant Manager Job at Mashreq Bank in 2021

Assistant Manager, Digital Content

About the job

Job Purpose

• Design, create and track Direct Marketing content to a brief across the retail segments via various online platforms such as emailers, digital banners (web & mobile), push notifications, SMS, under brand guidelines

Key Result Areas

• Ability to independently create EDMs (e-mailers) and banners for website & mobile app, design and edit using Adobe Photoshop as per brand guidelines and without compromising on quality
• Creation of HTML EDMs for customer communications that can be sent from dedicated email, ensure campaign tracking is in place
• Ability to conceptualize and represent product/proposition into digital banners, SMS and EDMs to communicate to our customers in line with the marketing objectives
• Excellent knowledge of web/digital technology and tools to measure effectiveness and insights / results from the direct marketing campaign, and share this with the product marketing team and segments as learnings to improve upcoming campaigns
• Liaise with all business segments and Business Analytics unit to organize the calendar and execution of EDMs, SMS, push notifications & in-app banners on Mashreq Mobile & Online Banking
• Work closely with marketing team to bring to life below-the-line marketing initiatives
• Develop internal e-newsletter templates for various departments in the bank
• Excellent communication skill, proofread all communications and ensure all direct communications are broadcasted accurately in timely manner with necessary approval in place
• Will use and monitor digital tools, analytics and trends to understand the target market and what, where, how and why content is consumed by the customers of Mashreq
• Operationally and technically hands on

Knowledge, Skills & Experience

• Ability to work independently & as a team player
• Technical hands on of HTML, Photoshop, Illustrator, Dreamweaver, Tridion, ASP, Google Analytics, Java Script, and a few years of experience in working with websites
• Strong command on language, conversing skills, analytical and interpersonal skills
• Highly organized and strong time management skills
• Minimum 5 years’ experience in similar role managing effective direct marketing