Marketing Lead Job at Variiance

Tasks and Duties:

• Implements marketing strategy, based on knowledge of establishment objectives.

• Implements social media strategy to align with business goals.

• Performs research on current benchmark trends and audience preferences.

• Manages Offline Marketing plan "billboards, Advertisements

• Manages reporting and evaluates effectiveness of email campaigns though mail-champ and other bears.

• Develops marketing campaigns across multiple channels.

• Provides performance analysis, ROI and insights for all channels/tactics

• Manages and maintains the organization’s website.

• Works continually on the Search Engine Optimization of the website.

Qualifications:

• Bachelor’s degree in marketing, business, or related field.

• Proven experience developing marketing plans and campaigns.

• Great experience in media buying.

• Previous experience in leading a team.

• Experience with creating a marketing campaign, marketing strategy, and marketing plan.

• Experience with marketing automation and CRM tools.

• Certified in Google Marketing Platform, Analytics, Adsense, Adwords