SEO Specialist Job at S&M Solutions

Responsibilities

-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

-Track, report, and analyze website analytics and PPC initiatives and campaigns.

-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

-Optimize copy and landing pages for search engine marketing.

-Perform ongoing keyword discovery, expansion and optimiz

Requirements

-Proven SEO experience

-Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

-Solid understanding of performance marketing, conversion, and online customer acquisition.

-In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).

-Experience with A/B and multivariate experiments.

-Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms.

-Up-to-date with the latest trends and best practices in SEO and SEM.

-BS/MS degree preferred

-Full-time job, 5 days /8 hours.