-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
-Track, report, and analyze website analytics and PPC initiatives and campaigns.
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Optimize copy and landing pages for search engine marketing.
-Perform ongoing keyword discovery, expansion and optimiz
-Proven SEO experience
-Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
-Solid understanding of performance marketing, conversion, and online customer acquisition.
-In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
-Experience with A/B and multivariate experiments.
Knowledge of ranking factors and search engine algorithms.
-Up-to-date with the latest trends and best practices in SEO and SEM.
-BS/MS degree preferred
-Full-time job, 5 days /8 hours.