Purpose of the Job Brand owner responsible for driving healthy, sustainable growth of the brand through developing growth plans and continuous monitoring of volumes and brand health indicators. Expected to maintain a close relationship with multifunctional teams and external agencies.
Principal Accountabilities Lead cross-functional teams in the development and execution of innovation projects from the ideation stage through launch. Participate in the development of the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives. Work in close partnership with Strategy & Insights team to translate consumer, retailer and shopper understanding into innovative and effective innovation concepts and new brand ideas. Work with agency/consultancy/internal teams to develop new to the world brand and product concepts grounded in brand, consumer, shopper and retailer insight. Develop strong cross-functional relationships with key partners, including R&D, Operations, SSD, Finance, Legal and Sales.
Communication & Working Relationships Internal Relations Reporting to Marketing Director, working with all functions across the organization (Sales, Supply Chain, SSD, Finance, R&D, HR, Corporate Affairs, Industrial, Marketing, IT External Relations Creative Agency, Digital Marketing Agency, Research Agencies, Design Agencies, Activation Agencies Personal Competencies Ability to lead a teamStrong communication/ interpersonal skillsSkilled in negotiation and persuasionStrong presentation skillsCreative thinking and problem solving skills Technical Competencies Strong knowledge of Marketing principlesStrong command of numbers and finance fundamentalsGood knowledge of market research fundamentalsExperienced in Microsoft Excel and PowerPoint Education/Trainings Degree in marketing, business administration or any relevant discipline.
Key Performance Indicators VolumeCANNFinancial (MOO, NPC)Launch datesEquity KPIs (awareness, penetration, image attributes) For more information about Danone, its people and its business, please visit www. danone. com. We have something special inside, do you? Danone Egypt Company is part of Danone, a Fortune 500 company and one of the most successful health-focused food companies in the world with leading positions in fresh dairy products, water, baby nutrition and medical nutrition. Danone’s mission is to bring health through food to as many people as possible.
Our core values foster individual professional growth. We reward entrepreneurialism and innovation. There truly is something very special inside our company. You can see it reflected in our people, our products and our culture. If you like what you have learned, we encourage you to apply and learn more.
Danone Egypt is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, gender identity, national origin, age, genetic characteristic or any other unlawful criterion