Responsible for leading and implementing all marketing activities on a Brand / Country level.
BMs Leads Innovations with BD
Approves brand ATL plans for the brand
Owns A & P for the brand
Controls brand’s/ country P&L
Leads brand marketing plan
Lead Brand J2BD coming out of Brand Audit Uses systems, analysis and data to synthesize consumer learning and generate powerful consumer insights
Use systems such as ACNielsen and Tracker to analyze the current business and assess brand performance and set action plans to grow business.
Roll out all innovations on current Unilever systems such as IPM
Anticipates current and future consumer trends and hence, opportunities
Analyses market trends and growth drivers and prepare plans to tap into those drivers and win in market.
Proactively anticipates competitor actions (e. g. price increase from competitors)
Understands each market dynamics across Mashreq and plans and activates the brand according to those dynamics.
Works with Below The Line (BTL) agencies to deliver exciting activation in the market to the consumers
Takes part in insight activator events where one meets/interviews consumers to develop close marketplace connections with the consumers
Be responsible at a format level to manage process, profit margins and budgets
Is expected to take on some degree of financial responsibility for the brands
Understands pricing of the brand and pricing vs. competition
Is responsible to manage large budgets in terms of spend and cost allocation (e. g. agency cost, sampling cost )
Manages the promotional investment budget and manages the promotional intensity of each market with the country contacts. (e. g. price promotions-manage the type, appearance, 2 1 free or 20% discount)
Develops and briefs BTL agencies on activation campaigns
Judges the creative submissions from the agencies and evaluates effectiveness
Assists BM in working with the Regional Category team to ensure timely roll out of innovation mixes in Mashreq.
Is responsible for launch planning, implementation and evaluation of the innovation mix.
Is a part of 2-3 innovation projects in a year
Responsible of brand management in terms of intervening when issues occur on stocks, sales etc… in work with customer development and customer marketing team to address issue set action plans and follow up implementation
3-5 years’ of Marketing or Trade Marketing experience in FMCG