Brand Manager - ELN
Job Description
[[DANONE Egypt]]is looking for [[Brand Manager]] in [[ELN Division]].
With our global presence, brands and business within our mission,bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. Take this opportunity to GROW together!
Main Accountabilities
Steering all research needed to assess the brand health.Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps.Pin Point areas of deficiencies/opportunities to maximize profit. Review marketing plans, manage marketing budget and closely monitor execution of all marketing activities.Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.Secure that profitability of brand is not affected by any marketing or any other department’s business decisions.Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities in coordination with Trade Marketing.Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction.Responsible for Quarterly brand reviews, Brand plans and promotion proposals.
Qualifications
Degree in marketing, business administration or any relevant discipline. Minimum 4-5 years of marketing or media experience. Fluent written and spoken English Language (French is a plus). Good knowledge of market research fundamentals. Good command of numerical skills and knowledge of basic finance fundamentals. Excellent communication and presentation skills. High negotiation and persuasion skills. Creative thinking. Business Accumen
For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
With our global presence, brands and business within our mission,bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. Take this opportunity to GROW together!
Main Accountabilities
Steering all research needed to assess the brand health.Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps.Pin Point areas of deficiencies/opportunities to maximize profit. Review marketing plans, manage marketing budget and closely monitor execution of all marketing activities.Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.Secure that profitability of brand is not affected by any marketing or any other department’s business decisions.Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities in coordination with Trade Marketing.Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction.Responsible for Quarterly brand reviews, Brand plans and promotion proposals.
Qualifications
Degree in marketing, business administration or any relevant discipline. Minimum 4-5 years of marketing or media experience. Fluent written and spoken English Language (French is a plus). Good knowledge of market research fundamentals. Good command of numerical skills and knowledge of basic finance fundamentals. Excellent communication and presentation skills. High negotiation and persuasion skills. Creative thinking. Business Accumen
For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
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Job Summary
- Date Posted : 6 years ago
- Job Type : Full Time
- Location : Cairo, EG, Egypt
About company
- Company Name : Danone
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