Marketing Automation Manager

Marketing Automation Manager

Marketing Manager Jobs Egypt, Egypt Full Time Applications : 0

Job Description

Vacancy at one of our clients
Position Title: Marketing Automation Manager
Location: Cairo - Egypt

Reports to: Regional Marketing Director/Manager
Gross Salary: Negotiable 
                             Medical Insurace                              Bonus
POSITION PURPOSE:
The Marketing Automation Manager is responsible for planning, overseeing and implementing all marketing automation campaigns across [insert region]. The Marketing Automation Manager would be required to empower all business lines to build, grow and convert customer relationships through automated marketing and lead nurturing campaigns based on lead scoring at different stages of the customer lifecycle via transactional messaging.

KEY RESPONSIBILITY:
Plan, develop, and execute interactions across the customer lifecycle that drive engagement and conversion
Develop marketing automation campaigns across email, SMS and social to improve efficiency
Understand our customers and segment audiences and optimise campaigns to increase effectiveness
Develop optimized content and messaging, e-mail / campaign templates & editing (HTML), asset tagging & loading in line with the brand guidelines
Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements
Meticulously plan and document the testing plan
Oversee and implement all lead scoring/grading processes and customer nurturing (single or multi touch) campaigns within the automation tool
Ensure cross-browser/e-mail compatibility through testing and software tools
Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates
Share improvements in campaigns through adaptive learning from past campaign experiences
Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audience
Analyse potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point
Proactively analyse our customer journey and stay on top of trends to identify and design the most effective ways for marketing automation
Ensure campaigns for the contact centre are maintained and optimised to prioritise the right leads to tele-callers
Think “out of the box” to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns
Create online content aligned to influence various customer personas as part of the marketing strategy
Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives
Monthly reporting to key stakeholders for standard KPI of marketing automation campaigns
Create reporting dashboards for stakeholders to analyse campaign performance
Lead, develop and maintain a high performing team that will deliver our client’s key marketing objectives
Set performance targets for key performance indicators for team ensuring all delegations are clear
Contribute to building a positive work environment within the team based on a shared commitment to our client’s values and quality
Regularly meet with country teams to discuss results and push forward best practice
Contribute to and be an active member of our client’s community of best practice for Marketing Automation teams
Leverage successful Marketing Automation ideas / initiatives from across countries and share that within our client’s Marketing Automation Community
Act as one POC for all country lead nurturing campaign requirements
Manage budget and resource allocations effectively to deliver business priorities
Exercise appropriate stewardship over our client assets and intellectual property
Expenditure is in line with agreed budget and business priorities
Undertake any other lawful duties as reasonably directed by management


PERSON SPECIFICATION: Educated to Bachelor’s degree or equivalent
Demonstrable experience in digital marketing / marketing automation
Creative thinker with ability to define and develop campaigns and templates for e-mail marketing / reports
Experience in building lead nurture campaigns and driving successful marketing outcomes / lead conversions
Highly effective relationship building and relationship management skills
Analytical mind – ability to read, analyse and interpret information effectively
Fluent in English with excellent communication skills across all key methods – oral & written
Knowledge of MS office (excel, PowerPoint) to populate different marketing automation related reports
Experience in working in dynamic global environment

Please send your CV with recent photo to: Apply to send email to the employer

For more details please visit our page on facebook: IGAT and linkedin: International Group for Advisory and Training Ltd

Email :

igat@igatlmtd.com
you can apply through this link :

Apply Link

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Job Summary

  • Date Posted : 5 years ago
  • Job Type : Full Time
  • Location : Egypt, Egypt