EGD - DANONE DAIRY EGYPTinAfrica is looking for Commercial Development Manager in Cairo.
With our global presence, brands and business within our mission,bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. Take this opportunity to GROW together!
Purpose of the Job
Meet business objectives through developing and implementing commercial activities to increase Danone’s in-store presence, strengthen our brands, optimize product assortment and promo strategy. In addition to building the future of coming innovations and managing cross categories projects.
Monitor, analyze, and evaluate domestic trade market trends and shopper behaviorTrack competitor activity to identify market opportunities for the product through trade surveys and competition reportsPlan a range of activities to effectively market assigned products inside the stores
(such as; overseeing product development, setting prices, launching new products and monitoring sales performance).Ensure that trade and profitability objectives are met.
Plan, direct and execute activities related to promotional strategies for different channels.Prepare trade forecasts and budgets; monitor trades' volume, revenues and costs against forecasts, and adapt plans to improve the trades' performance of the product.Set clear distribution KPIs by channelImplement Plan-o-grams by categoryManage the recommendation to purchase and implementation of assets across channelsRecommend innovative POS/visibility material and agree on them with brand team in alignment with merchandising and operations teamsManage the production of sales tools, presenters, reports, etcAlign with brand teams on consumer promotions on quarterly/ annual basis
Building The Future
Develop market understanding and conclude insights from shopper and trade studies.Agree on Brand Building Blocks Annual volumes plans with monthly phasing.360 Commercial Plan Responsible for launch plans of innovations for all relevant stake holders (team, trade, shopper) in different trade channels and clusters.
Lead on projects of developing and delivery the agreed sales team identity (Events, communication decks, videos, programs, branches animation…)Champion the development and delivery of specific sales training and rewarding programs to have a skilled and engaged sales forceAssist in the continued application of the sales force assessment tools(scorecards, incentive schemes and recognition etc...)Service package development and update (including merchandising standards) Reach in store excellence and implementation of ideal store elements for all categories through different initiatives (using internal and/or external resources)
Communication & Working Relationships
Internal Relations Reporting to the Commercial Development Manager and working closely with the Sales Operations, Marketing, Finance & Supply Chain teams to deliver key objectives.
External Relations e.g. customers, agencies and suppliers
The person is leading the trade marketing team consisting of 1- Trade marketing executive
Bachelor degree in business, economics, engineering or any related fieldAt least 7 to 8 years of experience between field sales and commercial development
For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?